Triggered automatically by a digital interaction, retargeted direct mail is a dynamically printed, targeted message sent in a timely manner to a customer’s home via a First-Class Mail Postcard. Retargeting - This promotion is for matching either the visitor’s IP address to a website or an app to a customer’s physical address.With Informed Delivery, business mailers can engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights. Informed Delivery - This promotion is for Integrating direct mail with digital marketing channels. You can get a 6% discount by using a serialized barcode and enrolling in IMbA. You can get a 3% discount by using a static barcode and enrolling in IMbA. Reply Mail IMbA – This promotion is for a faster easier way to do reply mail.You can get a 4% discount if you use advanced voice assistant, video, NFC, mixed reality or virtual reality. You can get a 3% discount if you use augmented reality, basic voice assistant or QR codes for mobile shopping. Emerging Technology – This promotion is for creative ways to incorporate technology into direct mail. Do you have a planned strategy to help your customers with them? You can not only help them save money on postage, but really stand out and increase their response rate. The Postal Service is offering 4 promotional discounts from July through the end of this year. You can help them save some money and look like a hero! Postal Promotions for the Rest Of 2023 There are a variety of programs to choose from, so your customers should be able to find at least one that is a good fit. Check out these special programs with the USPS to save on postage for the rest of this year. Yes, postage is increasing, but direct mail is still the most effective marketing channel! Show your customers how to make the most of it.
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